Prepared to make the most of the increased interest from potential buyers and sellers typical of this season, Zoopla is about to unveil a new marketing initiative.
This year’s Spring promotional efforts by the property searching platform are starting about a month later than the previous year, influenced in part by the earlier occurrence of Easter.
Last year, Zoopla ran a 16-week advertising blitz that made waves on TV, video on demand, digital, and social platforms. Their homepage and app download pages were also part of these efforts. A similar strategy is anticipated for the current year.
Zoopla’s Chief Operating Officer, Rich Hayes, shares that the company’s signature ‘Zoopla purple’ will soon be more prominent, as they are about to launch a significant marketing campaign on TV, outdoor advertising, and video on demand channels.
With this fresh marketing venture, Zoopla is aiming for beneficial results, hoping to further the achievements of its smartphone-friendly home search application.
Boasting impressive stats, the Zoopla app has been downloaded by a user every 15 seconds in the last six months, resulting in 244,000 daily sessions. The app has also come to be the most-reviewed property app in the UK.
Zoopla further brags that its app holds the top spot in the UK as the most-reviewed property app, with 187,000 reviews and a 4.7-star rating, dwarfing the review counts of competitor apps on the Apple app store by a margin of 4.5 times.
Zoopla adds that an impressive 80% of its app’s downloads are generated organically, illustrating the inherent strength of the brand, further bolstered by a 94% consumer brand recognition rate. Adding to its credibility, Zoopla has recently claimed the title of UK’s most significant brand mover by YouGov in February 2024.
Not resting on its laurels, Zoopla has made several enhancements to the app in the recent months, focusing on speed and more accessible navigation for gallery features like floor plans and maps. The app now also offers push notifications when there’s a change in one’s house price, which encourages repeat usage and allows users to keep up with property values across the UK.
Hayes remarks on the popularity of the Zoopla app, which notches a download every 15 seconds in the UK, showcasing the brand’s prominence and preference among consumers.
