Following their takeover by CoStar Group, the leading provider of commercial real estate information, analytics, and online marketplaces, they’ve made significant strides in key operational areas since December last year.
Some of the standout achievements are:
- A jump of 81% in unique monthly visitors compared to the previous year*
- An 81% rise in monthly inquiries sent to agents since the takeover**
- An addition of over 1,000 agents and 57,000 listings since the acquisition**
*This increase is based on a comparison of numbers from January 2023 and January 2024, as reported by Google Analytics.
**These figures represent the growth during the first 60 days post-CoStar acquisition until 18 February 2024, as reported by Google Analytics.
The number of agent offices listed with us has gone up by 10% since joining CoStar**, bringing the total to over 14,000 advertisers on OnTheMarket. This growth spurt is a result of a new sales and marketing strategy implemented in December, connected to CoStar’s commitment to invest £46.5 million in its first year, which is part of a larger multi-million-pound investment plan.
Jason Tebb, President of OnTheMarket, notes: “These figures indicate that our vision of becoming a top agent-centric platform in the UK’s residential sector is becoming a reality. We’re the most rapidly expanding residential portal in the country. Just a short time after the acquisition, we’ve rolled out the initial phase of a long-term campaign to draw more consumers to OnTheMarket. This will greatly boost the number of valuable leads we deliver to our agents at reasonable and sustainable prices.
“Our goal is to build the premier property portal in the UK, benefiting from CoStar Group’s resources and expertise. With the success stories of Apartments.com and Homes.com under our belt, we have a tried-and-tested model to emulate, which is a great fit with our UK market insight and unique offering.”
