OnTheMarket has launched into the Build-to-Rent (BTR) market with a specialized service that helps advertisers showcase their rental communities effectively and adds competition to the property portal industry.
Advertisers who join the OnTheMarket BTR program benefit from a personal Account Manager who will offer ongoing support, including regular in-person meetings every quarter. This keeps with our promise to work closely with our clients to enhance their brands.
Subscribers will have access to OnTheMarket Expert, a platform with various rental tools that offer useful data on market trends and local insights. When used with Sprift Market Appraisal Guides, this feature can help in driving business growth.
Mitch Hammond has joined OnTheMarket to lead the launch of this service. He is in charge of the strategic direction of sales and will create a dedicated BTR sales team. Several operators, including Cortland and Populo Living, are currently listing their BTR communities with us, and we anticipate more will join soon across various sectors.
Mitch has been appointed as the Build-to-Rent Manager. He brings extensive experience from the property sector, including over six years at Foxtons as the Build-to-Rent Business Development Manager, and roles at The Ringley Group, where he helped foster new business growth.
Commenting on his appointment, Hammond says he’s thrilled to join OnTheMarket during this important phase and is confident that the BTR service will emulate the successes seen by the New Homes department. He believes the growing BTR market in the UK presents a significant opportunity to benefit customers and introduce much-needed competition. OnTheMarket is committed to maintaining fair prices which provides a new promotional option to real estate professionals allowing them to showcase their properties to potential residents.
Jason Tebb, President of OnTheMarket, notes that Mitch’s deep understanding of the BTR industry will be incredibly beneficial for the service’s expansion. Mitch’s arrival coincides with an exciting time for the company, especially with the CoStar Group’s acquisition propelling OnTheMarket towards market leadership by utilizing their extensive global expertise and financial resources for the advantage of all clients.
Focusing on fair and competitive pricing is fundamental to the company’s BTR service. Estate agents, developers, and operators are offered a competitive alternative in a growing property portal landscape.
