Today, we’ll share vital tips on how to attract business travellers to your Airbnb Corporate Bookings webpage listing and increase your earnings. Recently, the demand for serviced accommodations like Airbnb has soared, especially for business trips. Targeting the corporate crowd can greatly improve your occupancy rates and income.
Making Your Space Ideal for Business Guests:
To draw in professionals, your space needs to cater to their work requirements. Here’s what to focus on:
Reliable Internet: Business guests need a strong and steady Wi-Fi connection for their work, so make sure your Airbnb has high-speed internet that can handle their online work.
Workspace: Set up a specific area for working that includes a large desk, an ergonomic chair, and proper lighting to help guests stay productive.
Business Essentials: Add office amenities like a printer, scanner, and office supplies to assist with their work-related needs.
Kitchen Amenities: For longer stays, like those of construction workers, a fully-equipped kitchen for home-cooked meals and appliances like a washing machine can make a huge difference.
Customizing Your Listing for Business Travelers:
Make sure your listing appeals specifically to business travellers by highlighting your Airbnb’s suitable features:
Title and Description: Write an engaging title and description that underscore the workspace, high-speed internet, and location convenience.
Quality Photos: Use professional photos to show off your business amenities and the overall feel of your Airbnb.
Location Details: Mention how close your property is to business centres, conference halls, or corporate offices to appeal to the convenience need of corporate travellers.
Offering Flexible Bookings:
Business travellers often face shifting schedules, so being flexible can secure more bookings:
Long-Term Stays: Offer discounts for longer bookings to appeal to businesspeople who are in town for lengthier projects or travel.
Last-Minute Availability: Keep some dates open for last-minute clients to catch those unexpected business trips.
Adaptable Cancellation: Have a cancellation policy that caters to the dynamic itineraries of business travellers to make your Airbnb more attractive.
Promoting to Corporate Travel Planners:
Don’t only rely on your listing; actively reach out to those who arrange travel for businesses:
Networking: Connect with local businesses and travel agencies to present your Airbnb as a great option for their employees.
Cost Benefits: Highlight how your Airbnb can save money compared to traditional hotels, especially for longer stays.
Exclusive Offers: Create special deals for business bookings like group discounts or business-specific amenities.
Incentives: Give perks to travel planners who use your Airbnb, such as discounts or extra services.
Working with TMCs:
Partner with travel management companies that specialize in arranging business travel:
Outreach: Introduce your Airbnb to TMCs and let them know about your corporate-friendly features and offers.
Special Rates: Provide TMCs with enticing rates to make your listing their go-to suggestion.
Marketing Cooperation: Collaborate with TMCs on marketing efforts, such as co-hosting corporate travel events or featuring in their promotional material.
Using Feedback to Improve:
Good feedback from corporate guests can make your listing more appealing. Use their comments to your advantage:
Request Reviews: After their stay, ask guests to share their thoughts and respond to any reviews, especially if there were issues.
Display Testimonials: Show off positive feedback on your listing, website, or social media, especially those mentioning valued amenities like your workspace or internet reliability.
Encourage Online Reviews: Urge guests to leave reviews on platforms like Google Reviews or TripAdvisor to improve your online presence.
By putting these strategies into practice, you can make your Airbnb a top pick for business travellers, filling up your booking calendar and boosting your revenues. Keep refining your service based on guest feedback and market trends to remain competitive in the serviced accommodation sector.
