Revolutionary AI CRM System for Estate Agents Launches

An innovative AI-powered CRM (Customer Relationship Management) system, designed exclusively for UK estate and letting agents and developed over four years by the team at Yorkshire’s Preston Baker estate agents, is now officially available.

The CRM system, known as Greenhouse OS, which includes high-level Artificial Intelligence (AI), is now being used for the first time by Preston Baker.

It is reported that a number of well-known independent estate agencies will soon start using Greenhouse OS, with announcements to be made as they come on board.

The Greenhouse OS founding team is comprised of Alex Rhodes, Preston Baker’s former chief technology officer, and the agency’s co-founders Ian Preston and James Baker.

The team’s goal has been to introduce an AI-driven CRM system that gives industry professionals superior technology tools to increase efficiency, improve performance, and succeed in the competitive market.

“The response to Greenhouse OS from the industry has exceeded expectations, with a strong uptake,” Preston shared.

The Greenhouse OS CRM system provides intelligent features for real estate and rental agents to build better customer relationships, improve their operations, and expand their businesses in today’s fast-moving sector.

“Greenhouse OS is an affordable solution for integrating Salesforce, the world’s leading CRM platform, into a residential sales and lettings agency,” Rhodes explained. Yorkshire-based Preston Baker, award recipient for Best Innovation in Estate Agency at the 2023 EA Masters, have commenced using this new product.

Rhodes mentioned that the first group of agents to use the system have praised its simplicity and easy user experience.

He added, “We believe that more than ever, agents need the flexibility to manage their agencies their own way, tailored to their local markets. Salesforce, as a product, allows for a personalized CRM experience where, while set up to work immediately with top technology, you can customize it instead of being forced to run your business according to the CRM provider’s model.”

Rhodes is confident that Greenhouse OS is a significant step forward in technology for real estate and rental agents, providing them with insights and tailored tools for delivering top-tier service to their clients.

Main features of Greenhouse OS include AI-managed lead handling, automated client interaction, predictive analytics, and process automation.

“Built from an in-depth understanding of the distinct hurdles UK estate and letting agents face, this CRM system is set to redefine how professionals in the field handle their operations, foster client relationships, and encourage growth,” he concluded.